Avid Technology Company Review & Valuation
About Avid Technology, Inc.
Avid Technology, Inc.
develops, markets, sells, and supports software, hardware, and integrated solutions for video and audio content creation, management, and distribution worldwide.
The company's video products and solutions include the Media Composer product line that is used to edit film, television programming, news broadcasts, commercials, and other video content; Avid shared storage systems and Avid Interplay asset management solutions, which provide complete network, storage, and database solutions to enable users to simultaneously share and manage media assets throughout a project or organization.
Its audio products and solutions include Pro Tools digital audio software and workstation solutions to facilitate the audio production process, including music and sound creation, recording, editing, signal processing, integrated surround mixing and mastering, and reference video playback; and a range of complementary control surfaces and consoles, including the System 5 and System 6 modular consoles, as well as the VENUE live-sound systems and Sibelius-branded notation software.
The company also provides various professional services, such as workflow design and consulting; program and project management; system installation and commissioning; custom development and role-based product level training; public and private training to customers and alliance partners; and service contracts and support plans, as well as develops and licenses curriculum content for use by third party Avid Learning partners to deliver training to customers, users, and alliance partners.
It offers its products and solutions to customers in broadcast and media, video and audio post, and professional markets through a network of sales representatives, independent distributors, value-added resellers, dealers, retailers, and digital sales channels.
The company was founded in 1987 and is headquartered in Burlington, Massachusetts.