boohoo group plc operates as an online fashion retailer in the United Kingdom, rest of Europe, the United States, and internationally. The company designs, sources, markets, and sells clothing, shoes, accessories, and beauty products through the Websites to a market of 16 to 30 year old consumers. It offers its products for men, and women. The company also provides its products under the boohoo, boohooMAN, PrettyLittleThing, and Nasty Gal brand names. The company was formerly known as boohoo.com plc and changed its name to boohoo group plc in July 2018. boohoo group plc was founded in 2006 and is headquartered in Manchester, the United Kingdom.
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