Briggs & Stratton Company Review & Valuation
About Briggs & Stratton Corporation
Briggs & Stratton Corporation designs, manufactures, markets, sells, and services gasoline engines for outdoor power equipment to the original equipment manufacturers in the United States.
It operates in two segments, Engines and Products.
The Engines segment offers four-cycle aluminum alloy gasoline engines that are used primarily by the lawn and garden equipment industry.
This segment's products are used in various lawn and garden equipment applications, including walk-behind lawn mowers, riding lawn mowers, garden tillers, and snow throwers, as well as products for industrial, construction, agricultural, and other consumer applications, such as portable and standby generators, pumps, and pressure washers.
It also manufactures and sells replacement engines and service parts to sales and service distributors.
This segment primarily sells commercial engines under the Vanguard brand.
The Products segment primarily provides a line of lawn and garden power equipment, turf care products, portable and standby generators, pressure washers, snow throwers, and job site products.
This segment sells its products through various channels of retail distribution comprising consumer home centers, warehouse clubs, mass merchants, independent dealers and distributors, and online merchants under its own brands that include the Briggs & Stratton, Simplicity, Snapper, Snapper Pro, Ferris, Allmand, Billy Goat, Murray, Branco, and Victa, as well as other brands, which comprise Craftsman and Troy-Bilt.
The company also exports its products to customers in Europe, Asia, Australia, and Canada.
Briggs & Stratton Corporation was founded in 1908 and is headquartered in Wauwatosa, Wisconsin.